Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (Thats why its called pay per click.) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it.
The truth is, pay-per-click marketing can work for almost any kind of business, whether youre looking to sell products through an e-commerce website, generate leads for a service-based or software business, build brand awareness, or even drive foot traffic and phone calls to your local store. The difficulty is in the execution. In order to get the most out of your pay-per-click marketing campaign, you need to follow a few best practices.